DiscoverCopy That!The Future of Brand Advertising and Creative Copywriting
The Future of Brand Advertising and Creative Copywriting

The Future of Brand Advertising and Creative Copywriting

Update: 2025-07-26
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Is brand advertising dying? Is AI taking over direct response copy? In this podcast interview, Sean and Rod discuss and then debate what the future of advertising looks like, as well as many of the common problems facing brand agencies today. From atomization and AI to Liquid Death and an automated discount email sequence selling Gucci, we unpack what’s working and what’s broken in modern copywriting.

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The Future of Brand Advertising and Creative Copywriting

The Future of Brand Advertising and Creative Copywriting

Copy That!