Johan Jorgensen, a leader in the global food tech movement, discusses the urgent need for transformation in the food industry. He highlights the environmental and health impacts of the current food system, which he describes as one of the most polluting industries, potentially surpassing even fossil fuels. Jorgensen emphasizes the importance of viewing food beyond just what's on the plate, advocating for a broader understanding of its value and impact.

Jorgensen advocates for policy changes and a shift in collective thinking to recognise the true costs and potential benefits of food. He discusses the role of venture capital in food tech, noting that while there was a surge of investment, the expectations were often misaligned with the realities of food production compared to software. He stresses the need for financial systems to support sustainable practices and provide fair compensation to farmers, who should be seen as caretakers of nature.

The talk concludes with a call to action for greater collaboration among stakeholders, including policymakers, investors, and educational institutions, to drive the transformation of the food sector. Jorgensen highlights initiatives like the Big Meat gathering and partnerships with academic institutions to foster innovation and awareness.