Jade Roberts is the NEW PR. Hear her fresh take on what on earth public relations is and isn’t .

We all have our own version of what we think public relations is but it’s changing fast and for good. Enter Jade. Let’s bust some myths and get the facts on how the right kind of PR can build revenue , create legacy and establish reputation over time .

Amanda speaks with Jade Roberts, Founder of RaraPR, a boutique creative PR, digital marketing and branding agency in Melbourne, Australia. They discuss aligned values, the power of consistency, discipline and what makes slow and kind PR.

What we know for sure: we love PR. We went from “sort-of-kind-of-knowing” what it is to being bona fide aficionados.

This one is a must listen for all creatives and then re-listen. Oh and a pen and paper are non negotiable.