DiscoverCES Tech TalkThe Future of Programmatic Advertising with Generative AI
The Future of Programmatic Advertising with Generative AI

The Future of Programmatic Advertising with Generative AI

Update: 2025-01-28
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Tim Vanderhook, Co-Founder & CEO, and Chris Vanderhook, Co-Founder & COO, of Viant Technology join James Kotecki in the CES C Space Studio to discuss their new launch of Viant AI, Viant Technologies' first AI product, paving the way for how programmatic advertising can use generative AI to improve productivity.

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The Future of Programmatic Advertising with Generative AI

The Future of Programmatic Advertising with Generative AI

Consumer Technology Association