OpenAI is readying a new search engine, Meta is pushing further into search with Llama, Perplexity is cutting deals with publishers. This week, we look to what the future of search looks like. Plus: why Nike ended up in Wall Street’s doghouse, why Tucker Carlson is a podcast star, and why Pulp Fiction still works.

• Nike: An Epic Saga of Value Destruction
• Troy Young's People vs Algorithms newsletter
• Brian Morrissey's The Rebooting newsletter
• Alex Schleifer's Universal Entities
• Follow Alex, Brian and Troy on Twitter

Skip to topic:

• 01:07 Discussing the Future of Search
• 04:05 Challenges and Opportunities in Search
• 09:03 Vertical Search and AI Overviews
• 11:16 Google's Exclusive Deals and Market Shifts
• 19:04 The Future of News and Subscription Models
• 24:05 The Rise of Media Personalities
• 28:18 Media Brands vs. Individual Personalities
• 30:04 Challenges for Legacy Media Brands
• 38:04 Nike's Digital Marketing Dilemma
• 44:48 Good Product