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The Future of Trade Rules and Customs Challenges

The Future of Trade Rules and Customs Challenges

Update: 2025-09-18
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Global trade is being reshaped as old institutions weaken, tariffs reset, and customs systems struggle under pressure. Mike King speaks with Cindy Allen (ex-CBP), Greg Nichols (DHL Global Forwarding), and Stephen Tracey (WiseTech Global) about:



  • U.S. tariffs, bonds and enforcement

  • Europe’s customs reforms and Brexit aftershocks

  • Asia’s new trade blocs and China+1 strategies

  • The rise of digitalisation and AI in compliance


This is about the future of trade — the risks, the fractures, and the opportunities.


 




  • 2:40 US tariff shocks and CBP under strain




  • 6:20 Border friction and Brexit lessons




  • 11:20 Industry adaptation — volatility, bonds, compliance




  • 18:00 Import strategies, warehousing, front-loading




  • 23:00 Enforcement challenges and risk management




  • 28:20 Transhipment rules explained




  • 32:00 De minimis removal and e-commerce impact




  • 38:10 Geopolitics reshaping trade — WTO, RCEP, BRICS




  • 47:00 Europe’s role — EU customs reforms and regulation




  • 58:20 The digital shift and five-year outlook




 


Guests:



  • Cindy Allen – CEO, Trade Force Multiplier and former Executive Director at U.S. Customs and Border Protection (CBP)

  • Stephen Tracey – Joint General Manager, Europe, WiseTech Global

  • Greg Nichols – SVP Global Customs Solutions, DHL Global Forwarding


  • #GlobalTrade #Customs #Tariffs #Transhipment #Trade #supply chain



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The Future of Trade Rules and Customs Challenges

The Future of Trade Rules and Customs Challenges

Mike King