On this episode of Superlative, host and aBlogtoWatch founder Ariel Adams is joined by Chris Hall, watch journalist and publisher of “The Fourth Wheel”, to examine the changing landscape of luxury watch media and independent watchmaking. Together, they discuss the challenges of sustaining credibility in an industry where brands often prefer control over narrative, the impact of shifting from print to digital platforms, and the evolving role of independent voices in shaping watch culture as a true global hobby. Chris shares insights from his newly launched Independent Watchmaking Report, highlighting the optimism among independent brands, their creative significance, and the market forces influencing their future. Join in on their conversation as Ariel and Chris explore the balance between storytelling and marketing, the power of niche communities, and why supporting independent media is critical for the long-term vitality of the watch industry.

Keep up with Chris:

- The Independent Watchmaking Report: https://chrisjameshall.substack.com/p/the-independent-watchmaking-report

- The Fourth Wheel: https://chrisjameshall.substack.com/

- Instagram: https://www.instagram.com/the.fourth.wheel/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!