The Go To Marketing Learning Curve
Update: 2020-12-17
Description
In this special episode from Cloud 100, we’re talking about how the go-to-market strategies of B2B SaaS companies have evolved over the years, as more companies successfully scale at breakneck speeds. In this conversation, Karen Peacock, CEO of Intercom, Nick Mehta, CEO of Gainsight, and Manny Medina, CEO of Outreach, discuss the various models of GTM success as cloud companies build, grow, and scale. Plus they share frameworks and advice to leaders on the decisions they navigate in order to align functionally across the organization and drive customer adoption, retention, and expansion.
To learn more, go to: https://www.bvp.com/atlas/cloud-giants
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