Did you know 86% of residents say a modeled environment helps them better imagine their future home? In this episode of The Good Room, Amy Witte, Jessica Kottwitz, and Josie Johnson dig into how turnkey design, grounded in story and a strong sense of place, influences the way people choose where to live. From apartments to amenity areas, they highlight how these intentional choices drive leasing success and strengthen community connections in multifamily spaces.

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