Strip away the glossy marketing pitches promising $50,000 monthly revenue in 90 days and the unvarnished truth about lead generation emerges. While the business model offers genuine wealth-building potential through recurring revenue, structural scalability, and location flexibility, it ruthlessly decimates unprepared operators. The gap between pitch and reality is where businesses collapse: they skip mandatory $40,000 compliance infrastructure, face sudden 35% lead returns before payroll, endure Google account suspensions for vague quality violations, and receive TCPA lawsuits from professional plaintiffs. The critical distinction is that low barrier to entry does not equal low barrier to success. To survive fierce competition operating on razor-thin margins, operators must dominate one of four areas: traffic acquisition (buying clicks cheaper than anyone), conversion optimization (turning clicks to leads more efficiently), bulletproof compliance (staying legal while competitors get sued), or exclusive buyer relationships (commanding premium prices through trust). Without one of these competitive moats, competition will copy your approach and drive margins to zero. The business creates immense wealth only for the prepared, well-capitalized, and extremely disciplined operator.