In today’s private equity landscape, the CFO role has become one of the most difficult and misunderstood jobs in the business world. Everybody thinks it’s about reporting numbers, tracking financials, and cutting costs. 

But in reality, being a PE-backed CFO means living at the intersection of cash obsession, strategy, and leadership, while managing more stakeholders than anyone else in the C-suite.

Too many CFOs still act like historians, closing the books weeks late and delivering rearview-mirror data. Meanwhile, companies are flying blind, making decisions without visibility into the most critical factor: cash flow. With leverage levels higher than ever and private equity funds demanding fast exits, that blind spot isn’t just dangerous, it’s fatal.

That’s why the best private equity CFOs don’t just manage numbers. 

They manage people, processes, and partners. They accelerate closes, implement real-time reporting, and educate leadership teams on how every decision hits the cash cycle. 

One of the best at articulating this reality is my guest, Bob Gold. Bob has been CFO at public companies, private firms, and multiple private equity-backed businesses. 

What are the biggest financial challenges in private equity, and why are they so common? How can CEOs set their CFOs up for success? 

In this episode, Bob and I break down what it really takes to succeed as a CFO in private equity, from managing cash and banking relationships to designing the right KPIs and building a team you can trust.

You’ll also learn:

• Why the first 90 days of a CFO’s tenure should be focused on cash and team assessment


• How extending customer terms or delaying closes can quietly destroy a business


• Why private equity’s reluctance to invest in technology creates hidden risks


• The difference between “knowledge” and “intellect” and why holding onto knowledge can sink a finance team


• How great CFOs educate divisional leaders on the financial impact of their decisions


• Why operating on “two clocks” is the real PE playbook


• What it takes to build a true CEO–CFO partnership that drives both strategy and execution

Guest Bio

Bob Gold is a CFO, operating partner, transformation expert, treasury and turnarounds specialist. He is a leader and finance executive with a track record of matching execution with strategy to drive improved results in global organizations. Bob led three private equity portfolio companies through successful exits. His industry expertise includes Industrial B2B, Defense Government Contracting, Defense Electronics, and Consumer Products. Bob is a key “influencer” using fact-based data and superior communication skills to drive business and financial strategy. He’s recognized for building highly responsive finance teams and leading process improvements supporting rapid growth and organizational change in complex international companies. As a CFO, Bob has transformed complacent finance organizations into business partners that are a sought-after resource and advisor to internal business partners. Connect with Bob on LinkedIn. 

About Your Host

Craig Picken is an Executive Recruiter, writer, speaker, and ICF Trained Executive Coach. He is focused on recruiting senior-level leadership, sales, and operations executives in the aviation and aerospace industry. His clients include premier OEMs, aircraft operators, leasing/financial organizations, and Maintenance/Repair/Overhaul (MRO) providers and since 2008, he has personally concluded more than 400 executive-level searches in a variety of disciplines. Craig is the ONLY industry executive recruiter who has professionally flown airplanes, sold airplanes, and successfully run a P&L in the aviation industry. His professional career started with a passion for airplanes. After eight years’ experience as a decorated Naval Flight Officer – with more than 100 combat missions, 2,000 hours of flight time, and 325 aircraft carrier landings – Craig sought challenges in business aviation, where he spent more than 7 years in sales with both Gulfstream Aircraft and Bombardier Business Aircraft. Craig is also a sought-after industry speaker who has presented at Corporate Jet Investor, International Aviation Women’s Association, and SOCAL Aviation Association. 

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