What if I told you the key to changing your life is changing the meaning you attach to it?

In this episode, I’m breaking down one of the most critical skills you can master to truly transform your life—attaching meaning to the events that happen to you. It’s not what happens that defines us, it’s how we frame it. The meaning you attach to the successes, failures, and everything in between, shapes your entire reality. This isn’t just a mindset shift; it’s how you reclaim control over your life.

Think about the events in your life—trauma, missed opportunities, or even victories. What meaning have you attached to them? Have those meanings served you, or have they held you back? It’s time to take back the narrative. In today’s episode, I share personal stories, including how my dad reframed my losses in sports and taught me how to look for the good even in failure. That practice of finding the right meaning has been the key to much of my success.

I’m also challenging you to reflect on how you’re framing meaning for others—your kids, your team, or even your spouse. Are you planting seeds of belief, or are you unintentionally teaching them to settle? Leaders and parents, the invisible ways you frame the world for others can have lifelong effects. It’s time to take this seriously.

In moments of pressure, like making a crucial business decision or performing under stress, the meaning you attach to that moment determines how you perform. Attach the right meaning, and you reduce pressure. Attach the wrong one, and the weight can crush you. I coach top athletes and high performers on this, and today I’m giving you the same strategies.

If you only take one thing from this episode, let it be this: Your obsessions become your possessions. What you focus on and how you frame it will determine what you manifest in your life. If you want better results, it’s time to start attaching better meanings.

Key takeaways:

• How to reframe failure and setbacks into valuable lessons


• The importance of framing meaning for the people you lead


• How to reduce pressure by attaching the right meaning to high-stakes moments


• Questions to ask yourself to reframe events so they serve you


• Why your worldview and self-belief dictate what the world gives you

This episode is about taking control of the stories you tell yourself and others. By mastering how you attach meaning to life’s events, you’ll unlock the power to shape your future, reduce stress, and lead with intention, whether in your business, family, or personal growth.

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