Episode Title: The Human Algorithm: Networking as a Photographer with Tiffany Crenshaw

Guest: Tiffany Crenshaw, Animal House Photography, North Alabama

We Discuss:

• Why Tiffany calls networking “the human algorithm” and why it still beats chasing social media trends

• How her background as a second grade teacher shaped her relationship building skills (and her business success)

• Moving to Alabama on March 1, 2020 and building momentum anyway through virtual coffee dates

• The “client adjacent” strategy: building relationships with doulas, small business owners, and other connector people

• How one small market turned into years of high value repeat clients (including a $6,000 family purchase)

• Why people skills matter as much as photo skills, and how client experience starts before the session even happens

• What actually works at booths and vendor events: samples, albums, wall art, and making your setup stop traffic

• Using QR codes and email list tags to track where leads come from and follow up intentionally

• Getting creative with in person visibility: iPhone photo classes, beginner camera workshops, pop ups, and client events

• How Tiffany thinks about quarterly goals for in person networking and how she audits events before committing

• Real talk about confidence dips after price increases and why timing matters (January vs fall)

• Tiffany’s membership model and how repeat clients create predictable income and less work

TLDR:
Tiffany Crenshaw breaks down why in person networking is one of the most underrated marketing strategies for photographers. From coffee dates with “client adjacent” professionals to vendor events, workshops, and client appreciation experiences, Tiffany shares practical ways to become top of mind in your community without relying on algorithms. If you want more aligned clients, better referrals, and a marketing strategy that actually feels sustainable, this one will hit.

Resources:

• Follow Tiffany’s business education on Instagram: @TiffanyCrenshawEdu

• See Tiffany’s photography work: Animal House Photography

• Tiffany’s group coaching program: Booked and Balanced (starts January 8)