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How can businesses truly connect with their audience in a digital world dominated by algorithms?

In this episode of The Digital Revolution Podcast, Eli is joined by Amara Omoregie, founder and CEO of Amara Reps, talks about the concept of Human Experience Optimization (HXO) and its importance in modern SEO. She explains her journey from sales to marketing, offers practical advice on how marketers and business owners can start optimizing their human experience, and discusses the role of AI and structured data in the future of SEO.

00:00 Intro
00:43 Meet the SEO Expert
02:19 Amara's Journey: From Sales to Marketing
06:14 Early Marketing Challenges and Solutions
08:38 Kansas City Adventures
13:25 What Currently Excites Amara
16:30 The Evolution of SEO
22:23 Human Experience Optimization in SEO
24:19 Real-World Testing for User Experience
25:08 The Importance of Page Speed
25:35 Content Quality Over Quantity
27:13 SEO and Human Experience Optimization
28:08 Starting with Human Experience Optimization
29:52 Voice of Customer Research
36:20 Optimizing Human Experience
37:29 Structured Data and Schema
45:04 The Future of SEO and AI
47:45 Conclusion and Final Thoughts

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