The Hypocrisy Effect — When Self-Persuasion Changes Everything
Description
In this episode of The Psychology Undergrad, we dig into one of social psychology’s most fascinating paradoxes — why people often say they care but still don’t act like it. From drought campaigns and littering studies to the classic UCSC shower experiment, this deep dive explores the hypocrisy effect — the point where our actions and identity collide.
We unpack how cognitive dissonance works, why self-persuasion is more powerful than external persuasion, and how reflecting on our own inconsistencies can trigger real, lasting change. You’ll learn how public commitment, self-reflection, and moral tension combine to make behavior change stick — and why this same force can backfire in polarized times.
Whether you’re studying psychology or just curious why we struggle to “practice what we preach,” this episode breaks it down clearly, conversationally, and with plenty of real-world examples.
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