The impact of technology on the music industry is multi-faceted and complex. There are many benefits, but there are also challenges and drawbacks. As technology changes the music landscape, musicians and industry professionals have to stay informed and adapt to the changes while keeping true to their artistic vision and creating music that resonates with the audience.

In this episode, Tyler and Peggy are joined by Lecrae Moore, a Grammy award-winning rapper, singer, songwriter, and co-founder of Reach Records. He discusses the impact of technology on the music industry, including AI, streaming, and virtual reality. Lecrae shares his perspective on these advancements and how they have affected music's creation, distribution, and consumption.

Join us as we discuss:

[00:51 ] - Favorite playlists and artists on Spotify.

[03:03 ] - Family traditions for Christmas.

[06:14 ] - One of Lecrae's worst technology purchases.

[08:34 ] - Lecrae's journey into the music industry.

[11:50 ] - Lecrae's perspective on AI.

[22:11 ] - The impact of technology on music.

[26:56 ] - Optimizing songs for streaming and consumer preferences.

[30:49 ] - Recommendation on song length and its impact on streaming revenue.

[39:46 ] - The potential shift towards VR technology.

[42:05 ] - Lecrae's involvement in A&R for his label.

[43:36 ] - Lecrae's advice for artists and writers.

[48:53 ] - The psychological difference between selling publishing and masters.

[50:09 ] - What Lecrae's Deep End podcast is about.

[52:52 ] - The smallest hill Lecrae will die on.

Key Takeaways

• AI in music is still in its early stages and needs to be fully understood and utilized.


• Streaming has made music more accessible and democratized.


• AI can be a valuable tool for artists, but there's also the need for caution and regulation to prevent misuse and negative consequences.


• Virtual reality (VR) can potentially change the live music experience, but it is still in its early stages and has not gained widespread adoption.


• There's always a cost to the advancement of technology.


• To achieve financial sustainability, artists must comprehend technological advancement, shifting industry dynamics, and consumer perspectives.

Quotes

"With every advance in technology, there's a loss in a game. You are always going to gain something and lose something. So there's always a cost to the advancement of technology." ~ Lecrae Moore

"I want to craft something that is timeless and helpful, but I have to present it in a way that consumers think about." ~ Lecrae Moore

"Your passion is not always going to be your paycheck. If you want financial sustainability, you have to understand the technological advances, how things are moving, and how consumers think." ~ Lecrae Moore

Links 

• Lecrae Moore


• Reach Records


• Church Clothes 4


• Post Malone


• Danny Go!


• Peter Sinclair


• beatBread


• Cedar Boschan


• Boschan Corp.


• Dr. Dre


• The D.O.C


• Taylor Swift


• Beyoncé


• Mark Ronson


• Travis Scott


• Deep End With Lecrae


• Winter Jam

Connect with our hosts

• Stonebridge Wealth Management


• Tyler on LinkedIn


• Peggy on LinkedIn

Subscribe and stay in touch

• Apple Podcasts


• Spotify


• Google Podcasts

Partner with Tyler and Peggy

If you'd like to partner or work with Tyler or Peggy, please send an email to richesandrhythms@gmail.com.

Disclosure

OneAscent Financial Services, LLC ("OAFS"), d/b/a Stonebridge Wealth Management, is a registered investment adviser with the United States Securities and Exchange Commission. OAFS does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by OAFS or any unaffiliated third party. OAFS is neither an attorney nor accountant, and no portion of the presented content should be interpreted as legal, accounting, or tax advice. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.