When starting a business, it always helps to have a dependable investor who is willing to risk their hard-earned money on your vision. Raising capital is a matter of creating a relationship with the investor built on trust and transparency. Joining Jason Munson in today’s episode is Sterling Lund of Refuge Investments, a company that invests in apartment buildings. Sterling emphasizes the importance of building confidence with your investor by being clear about what you want to achieve, how you are going to achieve it, what risks are involved and what the potential rewards are.

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