DiscoverGrowth Minded Contractor Show Starring Ryan GrothThe Importance of Culture in Business with Chris Hoffman
The Importance of Culture in Business with Chris Hoffman

The Importance of Culture in Business with Chris Hoffman

Update: 2025-06-26
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In this conversation, Chris Hoffman shares insights from his journey in the family business, emphasizing the importance of culture, values, and strategic growth. He discusses the challenges of marketing, cost management, and the role of HR in fostering a high-performance culture. Chris highlights the need for effective sales strategies and the importance of understanding the customer journey to drive success.


  • Chapters

  • 01:27 The Family Business Journey
  • 05:18 Importance of Purpose and Values
  • 09:22 Marketing Strategies for Growth
  • 13:29 Customer Journey and Metrics
  • 17:27 Sales Strategies and Lead Allocation
  • 21:35 Frontline Engagement and Leadership
  • 25:29 Managing Costs and Margins
  • 29:24 Insurance and Risk Management
  • 33:26 HR and Talent Development
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    The Importance of Culture in Business with Chris Hoffman

    The Importance of Culture in Business with Chris Hoffman

    Ryan Groth