DiscoverThe Spin Sucks Podcast with Gini DietrichThe Importance of Friction
The Importance of Friction

The Importance of Friction

Update: 2024-12-17
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Competing priorities - goals and budget, immediate results and long term sustainability, efficiency and authenticity - communications is full of them. But that friction can be the source of the best, most creative and most profitable work your company does. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to make sure your programs have enough friction for the magic to happen.

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The Importance of Friction

The Importance of Friction

Gini Dietrich, Founder of Spin Sucks