The Importance of a B2B Content Brief with Neville Vyas
Update: 2024-12-03
Description
A clear and precise B2B content brief is crucial for effective marketing strategies as it sets a clear foundation for a successful campaign. In this episode, host Amy Woods talks with Neville Vyas, Head of Marketing for Europe & APAC at Impax Asset Management. They explore how a well-defined brief can streamline collaboration, enhance campaign effectiveness, and ultimately drive better results.
Host Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.
In this episode:
- Neville shares insights into his role and global team structure
- The importance of clarity in communication and strategy
- Neville’s most memorable campaign and why it’s changed the way they work since
- Why asset management companies are cautious about embracing AI
- Neville’s three thoughts on the future of B2B marketing
Important Links & Mentions
- Neville on LinkedIn https://www.linkedin.com/in/nevillevyas/
- Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
- B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
- Content 10x: https://www.content10x.com/
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