In this episode of the Ultimate Dental Podcast, Dr. David Moffet speaks with Dr. Erin Elliott about her journey in dentistry, her focus on sleep apnoea, and the importance of raising awareness about sleep disorders.They discuss the challenges of diagnosing and treating sleep apnoea, the role of hormones, and the financial implications to society of untreated sleep disorders.Dr. Elliott shares her insights on marketing sleep dentistry and the importance of patient education in addressing these issues.What you will learn:[01:20 ] Introduction and Background[06:20 ] Growth and Community Changes in Post Falls[08:24 ] The Importance of Sleep Apnoea Awareness[11:52 ] Understanding Sleep Disorders[16:18 ] Patient Engagement and Education[18:54 ] Marketing Sleep Dentistry[22:40 ] Patient Attitudes Towards Health[22:51 ] Understanding Sleep Apnoea Symptoms[27:10 ] Real-Life Patient Transformations[27:40 ] The Importance of Awareness and Education[28:54 ] Multifactorial Nature of Sleep Apnoea[30:32 ] Natural Remedies vs. Medical Solutions[31:38 ] Gender Differences in Sleep Apnoea[34:29 ] The Economic Impact of Sleep Disorders[36:31 ] Commitment to Treatment and Long-Term Care[39:12 ] Early Intervention in Paediatric Sleep Health[40:10 ] Courses and Community EngagementTakeaways Dr. Erin Elliott has a special focus on sleep apnoea in her dental practice. Awareness of sleep disorders is crucial for patient health. Sleep apnoea can affect anyone, regardless of age or gender. Marketing for sleep dentistry can set practices apart. Hormonal changes in women can increase the risk of sleep apnoea. Untreated sleep apnoea leads to higher healthcare costs. Oral appliances can be an effective treatment for sleep apnoea. Patient education is key in addressing sleep disorders. Sleep studies are essential for accurate diagnosis. There is a growing need for dental professionals to address sleep health.Sound Bites "Sleep apnoea is multifactorial." "Oxygen is the most natural drug for sleep." "You have to own the problem."