Michael is an author, speaker, consultant, and professor at St. Joseph's University's Haub School of Business in Philadelphia, PA. The interview centers around Michael's book, 'The New Chameleon' which challenges our assumptions of why people buy what they buy, and how the brain works in this regard. If you're looking to learn from an 'Industry Pro', you can't really do much better than to have both the acumen and years of experience of Michael R. Solomon, Ph.D. and you'll enjoy some friendly banter as Michael even picks apart and analyzes the host, breaking down some ways he might approach 'selling' to Drew himself! This is a great episode for anyone in business, namely those in the fields of sales, marketing, merchandising, and advertising.

Special thanks to the featured craft beverages!

Michael enjoyed: Old City Coffee (https://oldcitycoffee.com/)

Drew enjoyed: 71 Coffee

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Michael R. Solomon, Ph.D. website: https://www.michaelsolomon.com/

Micheal's book, 'The New Chameleon': https://www.koganpage.com/product/the-new-chameleons-9781398600041

Michael on LinkedIn: https://www.linkedin.com/in/michaelsolomon/