The Initiative Connects Craftspeople and Consumers Through Handcrafted Products
Description
In episode 23 of the Impact India podcast, I chat with Arushi Aggarwal of The Initiative, a social enterprise providing sustainable livelihoods to low-income craftspeople through a nationwide platform selling their handcrafted products.
Arushi Aggarwal is a designer for social good, connecting the stories of handmade products and their makers with consumers. Combining handicraft processes and design, with a focus on the consumer experience, Arushi is creating social impact and consumer value through The Initiative.
In this episode, Arushi and I dive into:
- The customer experience of product development and services, from crafts to waste management
- Her experiences working with craftspeople in Mumbai and across India, and the current challenges and opportunities facing the crafts industry
- The challenges of running a retail platform during and post COVID-19
Connect with Arushi at theinitiative.in and on Instagram and Facebook.
“With the current COVID situation, you either embrace technology or you disappear.”
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