DiscoverSmart BeautyThe Inkey List's Colette Laxton on building a £100M skincare brand
The Inkey List's Colette Laxton on building a £100M skincare brand

The Inkey List's Colette Laxton on building a £100M skincare brand

Update: 2025-11-03
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In this episode, Viola sits down with Colette Laxton, co-founder of The Inkey List, the skincare brand that's completely changed how we talk about ingredients. Colette and her now-husband Mark Curry launched the brand in 2018, and within six months they'd secured a global partnership with Sephora. They've since hit over £100 million in revenue by making science-backed skincare affordable and actually explaining what's in the bottle. But what makes this conversation so compelling is how brutally honest Colette is about what it actually took to get there - from the brands they tried to launch before Inkey, to burning out four years in, to navigating sexism in boardrooms where she felt her opinion didn't count. It's a refreshingly unfiltered conversation about building a legacy brand, staying calm while your house is (metaphorically) burning down, and why you have to be "a bit of a psycho" to be a founder.

theinkeylist.com

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The Inkey List's Colette Laxton on building a £100M skincare brand

The Inkey List's Colette Laxton on building a £100M skincare brand