Public-private partnerships in tourism are implemented and manage to adequately promote their destinations. However, more is needed in particular, in terms of the involvement of the private sector in sustainable tourism programs and policies.

In the framework of the Mediterranean Sustainable Tourism Convention 2019, that took place on June 6th, 2019 in Barcelona, a workshop was dedicated to the involvement of the private sector in tourism sustainability.

A lot of questions are pending and the workshop will try to address some of them. Is the sustainability of the destination a purely public matter? Do the tourism activities’ impact on the territory and local community call for a shared responsibility between the public and the private sectors?

The Convention was organised by the BleuTourMed project.