In an era where polished, formula-driven singles dominate playlists and algorithms dictate what we hear next, The JB Project arrives like a sudden jolt of electricity to the system. With “Consumption”, an immersive six-minute psychedelic rock anthem, JB, who writes, performs, records, mixes, and masters every note, lays down not just a song, but a manifesto. It’s raw, hypnotic, and brimming with an urgency that feels ripped from the veins of both the past and the present.