The Keys to Building a Successful Demand Gen Engine with Roger Figueiredo
Update: 2020-04-16
Description
In Today's Episode of the Growth Equation we had the pleasure of bringing on Roger Figueiredo VP of marketing at #Paid. Roger had some amazing insights to share when it comes to demand generation and how to take a much more strategic approach when building a marketing growth engine.
You will get to hear his perspective on how you first need to focus on who your is customer, work on the right positioning & then find the distribution based on the customer & your message.
What we cover:
- Roger's unique approach to building a demand generation engine
- How to build the right channel diversification
- How to balance paid vs organic marketing channels when it comes to growth
- What he looks for when hiring for marketers
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