DiscoverLBX CollectiveThe LBX Show #45 - Do The Beach opens, major Sega news, and more!
The LBX Show #45 - Do The Beach opens, major Sega news, and more!

The LBX Show #45 - Do The Beach opens, major Sega news, and more!

Update: 2025-09-21
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On this week's LBX Show, BW and friends discuss how the location-based entertainment industry shows signs of recalibration with a slowdown in new openings while established brands pursue ambitious expansion plans and technology integrations reshape arcade experiences. We review industry developments including Sega's leadership change, F1 Arcade's Vegas debut, and how NRG Adventure Park plans to open 100 locations in just four years.

• Recent soft opening of Do the Beach in North Port, Florida, implementing Intelliplay gamification
• NRG Adventure Park planning aggressive expansion with 100 locations in four years
• Hasbro City's Candyland Store opening locations in Mexico as an example of retailtainment
• Paul Williams stepping down as CEO of Sega Amusements International
• GTI China Expo showcasing new racing games and cabinet designs
• F1 Arcade preparing Vegas location with 87 simulators as part of planned 30-venue expansion
• Pinstripes closing all locations including recently opened venues
• Arcade racing games evolving with new features like the drifting mechanics in Speed Rider 40X
• Shift in VR implementation with fewer VR-only arcades opening
• Email marketing best practices including proper setup, list maintenance, and mobile optimization


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The LBX Show #45 - Do The Beach opens, major Sega news, and more!

The LBX Show #45 - Do The Beach opens, major Sega news, and more!

Brandon Willey