For this week's episode of the People Win podcast, Nick shares invaluable insights into the world of salesmanship and persuasion.


Nick begins by emphasizing the importance of selling as a way of life, highlighting its role in adding value to others. He stresses that selling isn't just for those in the sales industry; it's a skill applicable to everyone. Drawing from scripture and personal experience, Nick explains the reciprocity of selling and how it benefits both parties involved. He debunks negative connotations associated with sales, emphasizing the importance of selling something beneficial to the customer. The crux of Nick's discussion lies in a powerful one-liner strategy for salvaging seemingly lost deals. He explains the significance of persistence in sales, advising his team to hear "no" three times before giving up. Nick unveils his Hail Mary Pass question, designed to reignite interest and prompt reconsideration from potential clients. Through practical examples and personal anecdotes, Nick demonstrates the effectiveness of his strategy, offering hope and inspiration to fellow sales professionals.