The Little-Known Way Creators Are Building BILLION Dollar Businesses
Update: 2025-05-26
Description
Matt McGarry discusses the concept of Negative CAC—how smart companies turn marketing into profit. He shares real-world examples from media and SaaS, showing how digital products and media can fuel growth and long-term profitability.
Learn more about negative CAC:
https://www.newsletteroperator.com/p/negative-cac
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Episode Topics & Timestamps
00:00 Understanding Negative Customer Acquisition Cost (CAC)
02:58 Examples of Negative CAC in Action
05:53 The Role of Media Companies in Negative CAC
08:59 Long-term Implications and Future of Negative CAC
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