The Lizard Eats Its Tail: Episode 5 — Testing Isn’t Strategy: Why Mid-Market Brands Confuse Data with Insight
Update: 2025-04-24
Description
More tests ≠ more insight.
In this episode, Brandon Keenen explores why mid-market brands often mistake data for strategy and why constant A/B testing can lead to confusion instead of clarity. If you’re optimizing endlessly but still not connecting, you might be testing the wrong thing.
You’ll learn:
Why testing without intention leads to “brand mush”
How to test for emotion, belief, and clarity , not just conversion
The difference between tactics, data, and real strategic insight
Because testing isn’t strategy , it’s only as good as the thinking behind it.
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