The Manager’s Playbook 044: Austin Dunn – Storytelling, Digital Strategy, Content Seeding, Music Marketing, Faceless Pages, Artist Growth & The Future of Music Promotion
Description
Most artists are chasing the algorithm.
Austin Dunn built systems that outsmart it.
In this episode of The Manager’s Playbook Podcast, I sit down with Austin Dunn, digital strategist, cultural curator, and founder of @rnbmusic, one of the most influential community pages in music.
Before most labels understood content seeding, Austin was already engineering digital ecosystems, helping artists like Victoria Monét, 6ix9ine, and Teddy Swims break through the noise by focusing on storytelling over virality.
We talk about the early SoundCloud era, the rise of meme pages, and how community-driven platforms quietly became the new gatekeepers of culture. Austin shares his journey from building @rnbmusic to running global digital campaigns, and why the future of artist growth depends on narrative, not algorithms.
This episode is for anyone working in the modern music business, artists, managers, marketers, or executives, who wants to understand how culture actually moves online.
Because the truth is:
You don’t need to go viral.
You need a story worth following.
Simply put, a conversation like this doesn't come cheap.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET
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