Warning: we use some language in this episode, so put on those ear buds as needed. This week we unpack hustle culture as it relates to visibility in your business, marketing, sales, and how to do it without burning out. 

Emmelie de la Cruz is our guest today.

I asked her about:

> the studies that have most impacted her perspective on mindset

> how mindset impacts our ability to market our business effectively

> the tips she has for doing marketing in an authentic way to get results

And she asked me to share some tips on making our business practices our own, even when we're following someone else's template.

Emmelie is an entrepreneur, author and trainer with one goal to rescue overworked founders from being held hostage by their marketing. After a decade in corporate America working for top tech and consumer brands. She developed her one day cmo intensive to train CEOs and their teams on building intentional marketing strategies and workflows, which we talked a lot about in our interview. And especially that not being held hostage part because it can be so hard to balance the day to day work with getting the word out about what it is that you actually do. Her unapologetic approach to life and business has earned her a highly engaged following on social media features across top publications like Forbes, and the opportunity to work with brands like Staples, Dropbox, Capital One Black Enterprise, and Coca Cola.