The Matthew Effect

The Matthew Effect

Update: 2025-09-03
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What if one small win was all it took to change the game?


This week, Andy dusts off a story he hasn’t told in 15 years - an afternoon in the garden with eight-year-olds, a cricket bat, and one girl who swore she was rubbish before she’d even tried. What happened next is part comedy, part psychology experiment, and part life lesson.


It all ties back to the Matthew Effect: the idea that small advantages snowball into big ones, while early setbacks can quietly cement themselves into lifelong confidence gaps.


Tune in for missed balls, neighbourly apologies, and a reminder that whether you’re eight or 58, momentum starts with tiny wins - and they’re often the spark for something much bigger.

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The Matthew Effect

The Matthew Effect

Art of Brilliance / Andy Cope