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The Misinformation Maze: Navigating Public Health in the Digital Age

The Misinformation Maze: Navigating Public Health in the Digital Age

Update: 2025-03-11
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In this episode of the Pharmaceutical Executive podcast, Jennifer Butler, Chief Commercial Officer of Pleio, discusses:


  • The threat of misinformation to public health and how emotional appeal plays a part

  • Where patients are turning for trustworthy health information

  • Strategies that can be used to verify information

  • Pharma's role in helping to ensure patients have access to health insights they can trust

  • Why the industry is turning to peer-to-patient platforms,  trusted patient communities, and pharmacies to educate patients

  • What kind of role regulatory agencies should play in the battle against misinformation

  • and much more!


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The Misinformation Maze: Navigating Public Health in the Digital Age

The Misinformation Maze: Navigating Public Health in the Digital Age

Pharmaceutical Executive Podcast