DiscoverNic Bittle: Life and LeadershipThe Most Important Virtue: Honesty
The Most Important Virtue: Honesty

The Most Important Virtue: Honesty

Update: 2025-08-12
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Nic sticks the landing on the intro. After Tarina compliments him, Nic replies with a wink, “I know things.” They talk about their new cold plunge and healthy coffee—which tastes better. And Nic claims it was his Wreck-it-Ralph elbows that “honked at” Tarina.

When you don’t share your opinion, it is not humility. Combined with lying to ourselves this points to our insecurity. We are exactly in the place we find ourselves because of the choices we’ve made—which includes choosing to be honest or not be honest.

Nic explains that it is self-deception—not being honesty with yourself—is the root of underachievement. When we lie to ourselves we are not holding ourselves accountable.

When we lie to ourselves and to others there are consequences. It erodes trust. And when we break trust we might miss the promotion or worse. Don’t sell your soul for some cheat lie because you’re afraid to admit when you screw up.

It’s about being human and making mistakes and owning the mistake. Honesty says, “I dropped the ball. I screwed up.” This is especially important for leaders, as well as just apprentices and new hires. Brushing things under the rug shows a lack of courage.

Honesty simplifies life. Ask yourself: When was the last time I told the truth and even though it cost me something? With courage there is a cost.

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Also if you have questions that you want Nic and Tarina to answer, email them at info@nicbittle.com.

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The Most Important Virtue: Honesty

The Most Important Virtue: Honesty