I interviewed MrBeast about his creative process and a secret project 6 years in the making. Thanks to .Store for sponsoring, get your branded .store domain for your merch store for $0.99: https://go.store/jon (code: JON) and check out Viewstats: https://www.viewstats.com/

► Watch on YouTube

► Join my newsletter⁠ for latest creator news & tips

► Join my Discord of 5,000 creators helping each other grow

Apply to MrBeast’s Amazon show ⁠here⁠

(0:00 ) MrBeast’s Thumbnail Studio & Process

(2:41 ) MrBeast’s Secret Project Announcement

(4:52 ) How Jimmy Finds Video Ideas Using Outliers

(7:51 ) Copy & Paste vs Copy With Taste

(9:30 Using Outliers To Find Video Ideas (Cont.)

(12:39 ) Analyzing MrBeast’s Last 50 Uploads

(14:52 ) Adding ‘Story’ To A MrBeast Video

(16:53 ) The Reality of Filming With 300 Cameras

(20:07 ) How Jimmy A/B Tests Thumbnails

(22:22 ) Brainstorming Videos With ViewStats

(30:21 ) Roasting MrBeast’s Old Thumbnails

(32:42 ) Choosing Ideas with “Interest Market Cap”

(35:10 ) Going Beyond the Views & Budget

(39:19 ) How Much Does a MrBeast Short Cost?

(40:15 ) Reality of Filming a $100M Amazon Show

(45:23 ) What Does A Shoot Day For Jimmy Look Like?

(46:38 ) Chandler Says Hi

(47:06 ) What Does A Shoot Day For Jimmy Look Like? (Cont.)

(48:01 ) MrBeast’s Mental Health

(51:20 ) How MrBeast Shoots Thumbnails

(55:00 ) Why Jimmy Re-Shot 7 Days Stranded on an Island

(57:44 ) Updates On Feastables

(1:01:42 ) Income Pie Chart: Brand Deals, Feastables, etc

(1:05:47 ) Advice to Creators Launching Products

(1:09:49 ) Improving Past Videos

(1:15:23 ) How to be in MrBeast's Next Video

(1:18:16 ) How Jimmy is Using AI

(1:19:57 ) Becoming YT's Most Subscribed Creator

(1:23:32 ) Having a Family