The Mrs. Astor Effect
Update: 2024-09-03
Description
To fully understand the St. Regis New York, you must not only understand its founder, John Jacob Astor IV—you must understand his mother, too. Caroline Schermerhorn Astor’s influence over power, social standing, society and culture in turn-of-the-century Manhattan was more than outsized. To a certain set, it was as consequential as the law itself. Brad Wulff, Global Brand Director for St. Regis Hotels and Resorts, is joined by authors and historians Cecelia Tichi and Lesley Blume to discuss the rise and rule of the original American influencer, and the mark she left on what a hotel can be. Plus, author Ted Thompson shares his elevator story.
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