Entrepreneurs everywhere stress about finding the “perfect niche” before they start creating content — but that mindset is holding you back. The truth is, your niche doesn’t need to be flawless to grow your audience and attract paying clients. What actually moves the needle is how clear you are in your message, how consistent you are in showing up, and how well you connect with your audience.

In this episode of Social Media Decoded, host Michelle Thames shares why the obsession with niching down is actually procrastination in disguise and what to focus on instead. She also shares her own journey of building her business without a “perfect niche” and how that led to a top-ranked podcast, speaking engagements, and a thriving brand.

What you’ll learn in this episode:

• Why the idea of a “perfect niche” is a myth holding you back


• The 3 things that actually matter more than your niche


• How consistency creates authority and trust


• Why connection with your audience is the real secret to growth


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  Michelle’s personal story of building visibility without a perfect niche

  
  

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames


• Threads: @michellelthames


• LinkedIn: Michelle L Thames


• YouTube: Michelle L Thames


• Podcast: Social Media Decoded

Get your FREE $200-a-day Story Strategy guide HERE!

Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

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