The Myths and Science of Fundraising
Update: 2021-10-06
Description
One of the world's top giving expert, Dr. Russell James from Texas Tech University joins MarketSmart's Greg Warner to give a rundown on how some of the key research on donor decisions impacts our work as fundraisers.
A key goal in our donor engagement is tell the donor's story, or better yet: let the donors tell their own story. Research shows that this is a key component in increasing giving, and it provides greater joy and a better donor experience.
Dr. James has a new book series out that explores these concepts. You can find out more at:
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