In this captivating episode of The Behavioural Science Podcast, we dive deep into the fascinating intersection of neuroscience, leadership, and branding with Dr. Michael Platt, Director of the Wharton Neuroscience Initiative and James S. Riepe University Professor at the University of Pennsylvania.

Dr. Platt unravels the mysteries of the brain, exploring how mirror neurons drive empathy and influence, how leaders can harness neuroscience to inspire and innovate, and what makes luxury branding resonate deeply with consumers.

📚 Dr. Platt, author of The Leader’s Brain, also shares actionable insights on leveraging neuroscience in everyday life, whether in building relationships, making decisions, or leading teams effectively.

💡 Key Takeaways from the Episode:

• The role of neuroscience in leadership and decision-making


• How empathy and influence are rooted in brain science


• Why luxury branding taps into primal neural mechanisms


• Practical ways to apply neuroscience in business and life

Whether you’re a leader, entrepreneur, or simply curious about the science behind human behavior, this episode is packed with wisdom and actionable insights.

✨ Tune in to uncover how understanding the brain can transform the way you lead, connect, and create impact