The New 3M Sequence
Description
In 2006 I ran the first of many Teleseminar Secrets Challenges. Those challenges changed the lives of thousands of people but more importantly we created a movement of people making money through making connections.
The old 3M sequence was market, message, and media but that model no longer works. You're not looking to identify or create a market any longer. No, in this day and age you have to create a movement. You have to engage and connect people so that they feel as if they are part of a community working toward a goal.
Which is why the new 3M sequence looks something like this: Movement, monetization, and media. Without creating or inspiring movement, you are setting your business up to fail.
Listen in to review these three key insights:
- What the old 3M sequence is and how the new 3M makes it obsolete.
- Why creating your movement makes it the most important of the 3Ms.
- How to launch your own marketing movement, step-by-step.
So if you were to create your own movement, how would it be structured?
In This Episode:
[01:31 ] - Welcome back to the weekly podcast devoted to coaches and consultants.
[04:24 ] - Learn the three key insights being reviewed in this episode.
[06:21 ] - It's 2006 and the first Teleseminar Secrets (TSS) Challenge is in full swing.
[09:18 ] - Why the TSS Challenge changed so many lives. Learn the old 3M sequence.
[10:30 ] - Alex shares the new 3Ms: Movement, Monetization, and Media.
[11:59 ] - Why creating your movement is the most important of the three.
[14:24 ] - How do you develop a movement?
- Name it.
- Design it.
- Test it.
- Maintain it.
- Do what it takes to "become" it.
[16:40 ] - If Alex were to have a "succeed" movement, he'd start with…
[19:36 ] - … and it would end with rewards and acknowledgement.
[23:34 ] - How long the missions/challenges last.
[24:26 ] - The Alexism is, "In physics, nothing happens until something moves. In sales and marketing, nothing happens until someone moves."
[25:12 ] - Hear a quick review of the key insights in this episode:
- What the old 3M sequence is and how the new 3M makes it obsolete.
- Why creating your movement makes it the most important of the 3Ms.
- How to launch your own marketing movement, step-by-step.
[27:05 ] - If you've already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven't, though, please use that Aha! moment as your review for the show at this link!
[28:32 ] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.
Links and Resources:
Alex Mandossian Fan on Facebook
Marketing Online 4-Part Video Training Series
Editing and show notes for All Selling Aside by Pro Podcast Solutions.
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