The New Customer: How AI Changed What People Expect
Update: 2025-11-19
Description
Wondersauce CEO and Co-Founder John Sampogna breaks down what today’s customer really expects - and how brands can stand out when AI overviews and LLMs shape the journey long before anyone reaches your website.
You’ll learn:
How AI is rewriting customer behavior
Why your website may no longer be the front door
The two paths brands can take in 2026
How to design digital and in-person experiences people actually want
How to stay relevant in an AI-first era (hint: it might mean LESS AI)
Watch Next: https://youtu.be/rgNCaTYkXCE
Chapters
- 00:00:00 Meet John Sampogna, Wondersauce CEO and Co-Founder
- 00:08:41 Why Brands Need an Outside Perspective to Stay Relevant
- 00:11:27 How AI Is Changing Customer Behavior
- 00:15:32 How to Stand Out When AI Summaries Flatten Every Brand
- 00:20:22 The Rise of Analog Experiences (and Why They Matter)
- 00:25:52 How to Choose Which AI Tools Are Worth Your Time
- 00:38:12 How to Prepare Your Team for an AI-Driven Future
- 00:43:07 The Honest Truth About “Vibe Coding”
- 00:45:42 The Return of Cool, Personalized Digital Experiences
- 00:48:02 What Personalization Will Look Like in 2026
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