The New In-Demand Job Skill: Workplace TikTok Influencer
Update: 2025-12-03
Description
Companies once discouraged employees from posting about work online. Now, they’re actively recruiting staff to become in-house influencers on platforms like TikTok, according to the Wall Street Journal. Greg and Holly discuss why brands like Starbucks and Delta are embracing employee-generated content, how this trend is reshaping workplace culture, and what it means for the future of hiring and employer branding. Is being a social media creator the next must-have job skill? Caitlyn Johnston, KSL NewsRadio Producer and Freelance Video Creator, shares the pros and cons that could come of employees doubling as content creators.
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