The New Relationship Marketing, Not Just One-to-One

Update: 2011-10-28

Description

Mari Smith, author of The New Relationship Marketing, says the traditional concept of relationship marketing has changed from one-to-one relationships to building relationships with entire communities. Engaging with communities is not simply a matter of putting up a Facebook page, however. Mari describes where companies should be investing in their marketing and discusses best practices for building these capabilities into your own marketing.

www.RelationshipMarketingBook.com

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The New Relationship Marketing, Not Just One-to-One

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The New Relationship Marketing, Not Just One-to-One

Brett Clay

The New Relationship Marketing, Not Just One-to-One