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Title: The New Rules of Marketing & PR, 6th Edition
Subtitle: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
Author: David Meerman Scott
Narrator: David Meerman Scott
Format: Unabridged
Length: 18 hrs and 21 mins
Language: English
Release date: 12-12-17
Publisher: Audible Studios
Ratings: 5 of 5 out of 3 votes
Genres: Business, Marketing

Publisher's Summary:
The international best seller - now in a new edition
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing".
The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time - at a fraction of the cost of traditional advertising.
The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

Shows both small and large organizations how to best use Web-based communication
Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Members Reviews:
Just what we all need to learn! New times, new plans on how to touch the world with our news.
Just what I was looking for! Excellent information. I knew I wanted to get into the online direct PR process, but lost on where to begin. I am in 100 pages and just thrilled to learn all I can. Thanks to Mr. Scott the world will hear much more about my Mona's Granola line, nutrition books and my other new plans to help the world. Bravo David M. Scott! Well written, easy to follow and inspiration book!

Practical Guide with Relevant & Compelling Case Studies
I've read the other two versions of Real Time Marketing & PR and it's a book I constantly reference and refer to executives looking to find a practical way to understand the benefits of participating effectively in a new media world. I've also found that social media and new media practitioners can find value in reading the book as a guide to building a thorough understanding of effective online marketing and PR that goes well beyond Facebook and Twitter.
This Third Edition, which has completely updated case studies and examples also includes a much needed Marketing and PR Strategy Plan template designed to help people get started in a step-by-step approach to social media. There's a great new chapter on measuring your success in the new media space and highlights some practical ways to start measuring your ROI.