The New UGC Coach Trend That's Confusing Creators: "High-Ticket Retainers" / "Face of The Brand"
Description
In this episode, I cut through the hype and give you the real blueprint for building long-term success as a UGC creator.
I share why gimmicky programs aren't the answer, and how many “new” coaching offers are simply repackaged from free resources that have been around for years. You’ll hear my unfiltered take on:
The truth about high-ticket UGC retainers and why they’re not a new concept
How to go from one-off projects → monthly retainers → brand recognition
The red flags in today’s creator coaching industry (and what to avoid)
Real examples from my career, including multi-year brand partnerships that led to Amazon Lives, tutorials, and recognition as the go-to face of a brand
This episode is a tactical, no-fluff roadmap for creators who want to secure recurring income, scale their role with brands, and actually stand out in today’s saturated UGC space.
If you’ve been asking yourself: “How do I land retainer deals? How do I become the face of a brand? What’s real vs. what’s just marketing?” — this episode has your answers.