Building a business strategy is hard in general, and when open source becomes part of the equation it can get even more challenging.

In the recent past there were multiple examples of companies changing the license on their open source project to something less or not at all open. This is often harmful to the companies themselves and the pattern is always harmful tot he open source ecosystem.

In this episode of the My Open Source Experience podcast Gregory Kurtzer and Kelsey Hightower share their experiences to dig deeper into the challenges and solutions to building a business around open source.

You will learn the following:

- How to evaluate if your company is ready to get involved in an open source project or open up one of their internal ones

- Why it matters who owns an open source project's trademark

- Why is lock out sometimes worse than lock in

- How to identify the business value when relying on open source projects

- How to figure out which open source project is viable to build a business around

- Empty promises don't work long term

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