DiscoverThe WordBirds Podcast with Chris WillisThe Operator Mindset: Elevating the CMO/CCO role with an owner's approach
The Operator Mindset: Elevating the CMO/CCO role with an owner's approach

The Operator Mindset: Elevating the CMO/CCO role with an owner's approach

Update: 2025-06-23
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Description

Too many marketing and comms leaders are stuck proving their worth with outputs: 

  • Flashy dashboards 
  • Sexy slide decks
  • The call for ‘making it pretty' 

In this episode, Elliott Bundy and Becca Chambers lay out a better path: lead like an operator.

We unpack what it means to own the business narrative, treat trust as a metric, and stop asking for a seat at the table—because you’re already in the room.

Whether you're a CMO, CCO, or somewhere in between, this is a playbook for turning influence into impact.

With a special intro conversation with Dan Simon, Chairman of Vested PR, and CEO of Qwoted. 

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The Operator Mindset: Elevating the CMO/CCO role with an owner's approach

The Operator Mindset: Elevating the CMO/CCO role with an owner's approach

Chris Willis