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How many toothbrushes have you thrown away in your lifetime?

It’s never really crossed our minds, but now that we know some 23bn plastic toothbrushes are thrown away each year, we’re starting to question it.

Mark Rushmore and Gyve Safavi, two former Procter & Gamble employees, set out on a mission to change the way the oral hygiene industry works with the debut of their sustainable electric toothbrush brand SURI in 2022.

In this week’s episode, we sit and chat with them about all things teeth, failure, and business – with some extra tips and tricks on how to get along with your co-founder, too.

For more entrepreneurship stories visit Ambition A.M.